E hoʻokomo i kāu leka uila e hoʻomau i ka manawa me nā nūhou, nā kono hanana a me nā hoʻolaha ma o ka leka uila ʻo Vogue Business. Hiki iā ʻoe ke wehe i ka inoa i kēlā me kēia manawa. E ʻoluʻolu e ʻike i kā mākou Kulekele pilikino no ka ʻike hou aku.
ʻAʻole i hoʻomau ka ʻoihana maka maka me nā mea ʻē aʻe o ka ʻoihana hana, akā ke hele nei ka loli ma ke ʻano he nalu o nā hōʻailona kūʻokoʻa e pili ana i ka mākeke me nā manaʻo hou, nā ʻenehana hou a me ke kūpaʻa i ka inclusivity.
M&A hana no hoi i ohi, he hoailona o ka oi turbulent times.Kering Eyewear hai mai la i nehinei e manao ana e loaa Lindberg, he Danish nani maka maka maka i ikeia no kona kiʻekiʻe-ʻenehana titanium optics a bespoke hiʻona, hōʻailona kona manao e ulu i loko o ke kula. Ma hope o ka lohi a me ka hakakā kānāwai, ua hoʻopau hope ʻo EssilorLuxottica ka mea hana maka maka Farani-Italia i kāna € 7.3 biliona ka loaʻa ʻana o ka hale kūʻai maka maka Dutch ʻo Grandvision ma Iulai 1. .
Ua hoʻomaluʻia kaʻoihana maka maka i ka lima o nā inoa, e like me EssilorLuxottica a me Italia's Safilo.Fashion hale e like me Bulgari, Prada, Chanel a me Versace pau pau i ka hilinaʻi ma luna o kēia mau mea pāʻani nui e hana i ko lakou mau laikini makamaka hōʻiliʻili. Hoʻolālā, hoʻomohala, kūʻai aku a hāʻawi aku i nā maka maka i loko o ka hale no ka brand Kering a me Richemont's Cartier a me Alaïa a me nā lole haʻuki Puma. ʻO nā loea makamaka hou nāna i hoʻolālā, hana a hoʻolaha e hoʻokumu i ka dynamism hou i ka mākeke. A, ʻoiai ʻo ka mana o EssilorLuxottica, ke ʻimi nei kekahi mau hale hana e aʻo mai ka kūleʻa o nā maka maka kūʻokoʻa. Nā inoa e nānā ai: South Korea's Gentle Monster, kahi brand hale kūʻai brick-and-mortar i manaʻo ʻia e like me nā hale kiʻi kiʻi, nā hui kiʻekiʻe, a me nā hoʻolālā maikaʻi.ʻO 2017 no $ 60 miliona. ʻO nā mea'ē aʻe e hilinaʻi i ka hana hou a me ka hoʻohui.
E piʻi ikaika ka ʻoihana maka i ka makahiki 2021, me ka ulu ʻana o ka ʻoihana i ka 7% a i $ 129 biliona, e like me ka Euromonitor International. e like me ka nui o ka noi, no ka mea, kūʻai mua ʻia nā maka maka ma ka hale kūʻai. Ua ʻōlelo ka poʻe loiloi ʻo ka wehe hou ʻana o nā hale kūʻai e alakaʻi i ka hoʻihoʻi hou ʻana i nā helu pālua ma kekahi mau mākeke, me Hong Kong a me Iapana.
ʻO ka mōʻaukala, ʻaʻole i loaʻa i ka ʻoihana hana ka ʻike e hana i nā huahana maka maka, no laila ua huli ʻo ia i nā hui e like me EssilorLuxottica e hana a hoʻolaha i nā huahana. hānau ʻia ", e like me Federico Buffa, Luna Hoʻokele o R&D, Product Style a me ka laikini ʻana ma Luxottica Group.
ʻO ka loaʻa ʻana o EssilorLuxottica iā GrandVision ua hana maoli i kahi mea pāʻani nui loa."I kēia manawa hiki ke hoʻomaka me ka ikaika o ka hoʻohui ʻana ma hope o ka hui ʻana, nui nā mea e hana ai, e komo pū ana ... pūnaewele a me ka wikiwiki o ka digitalization.
Akā, he mau liʻiliʻi liʻiliʻi paha ia e hoʻohuli ai i ka wā e hiki mai ana o nā maka maka nani. Loaʻa ma Nordstrom a ma kahi o 400 mau hale kūʻai optical, ua hoʻokomo nā brand ʻAmelika ʻo Coco lāua ʻo Breezy i ka inclusivity ma ke alo o kēlā me kēia hōʻiliʻili." , ʻApelika-ʻAmelika a me Puerto Rican mau māhoe māhoe like.” I ko mākou komo mua ʻana i ka mākeke, ʻōlelo mau ka poʻe: 'Auhea kāu hōʻiliʻili kāne?ʻAuhea kāu hōʻiliʻili wahine?Ke hana nei mākou i nā maka maka no ka poʻe i nānā ʻole ʻia e [nā mea hana kuʻuna].'”
ʻO ia ke ʻano o ka hana ʻana i nā aniani no nā alahaka ihu like ʻole, nā papalina a me nā ʻano helehelena. Ke hoʻomanaʻo nei lākou i ka hopena o ka lilo ʻana i mea ʻeleʻele wale nō e hele ai i ka Vision Expo, ka hōʻike kālepa makamaka.ʻIke ʻia ka nani i ke ala āpau, "wahi a lākou.
Ua hoʻokuʻu ʻia ka brand Korea Gentle Monster i ka makahiki 2011 e ka mea hoʻokumu a me ka Luna Nui ʻo Hankook Kim e hana i nā kiʻi no nā mea kūʻai aku ma ʻAsia, akā ma hope o ka hiki ʻana i ka lehulehu lehulehu, ua hana ka brand i kahi laina o nā maka maka. e noʻonoʻo e pili ana i ka hele ʻana i ke ao holoʻokoʻa," wahi a David Kim, ka Luna Hoʻokele o Gentle Monster o ka mea kūʻai aku.I ko mākou ulu ʻana, ʻike mākou ʻaʻole ʻo ka ʻāina ʻAsia wale nō i makemake i kēia mau kiʻi.
ʻO ka hoʻolālā hoʻohui, e like me nā maka maka maikaʻi a pau, he ʻano a me ka hana.E loaʻa iā mākou kahi hoʻolālā hoʻolālā kiʻi, akā e loaʻa iā mākou nā ʻano nui like ʻole e hoʻokomo i kēia.ʻO ka laina lalo e hana i ka mea hiki me ka ʻole o ka hoʻolālā ʻana.Hoʻokomo pū paha.'Ōleloʻo Kim, hiki i kahi hui liʻiliʻi e like me Gentle Monster ke hana i ka hana maikaʻi o ka ho'āʻoʻana i ka mākeke, loaʻa ka manaʻo pololei mai nā mea kūʻai aku, a me ka hoʻokomoʻana i kēlā manaʻo manaʻo i loko o ka huahana hou aʻe. .Ua ulu ʻo ia i mea hoʻomohala koʻikoʻi ma ka nānā ʻana i ka manaʻo o ka mea kūʻai aku a me ka ʻenehana ʻenehana.
No ka Mykita i hoʻokumu ʻia ma Berlin, e kūʻai aku ana i nā mea kūʻai aku ma nā ʻāina 80, ʻo ka noiʻi a me ka hoʻomohala ʻana ma ka puʻuwai o kāna ʻoihana. Ua ʻōlelo ʻo Moritz Krueger, Luna Nui a me ka luna hoʻomohala o Mykita, ʻaʻole ulu ka ʻoihana maka. Wahi a Krueger, kā lākou ʻokoʻa. Pono e hoʻomaopopo pono ʻia nā mea kūʻai aku a me nā hiʻohiʻona helehelena. ʻO kā mākou mea kūʻai hope ma ka honua holoʻokoʻa e hana i ka koho kūpono… e ʻike i ka hoa pilikino i kūpono maoli.
ʻO ke kaʻina noiʻi a me ka hoʻomohala ʻana aia ma ka puʻuwai o Mykita loea, nāna i hana ma mua o 800 SKU. Ua hana lima ʻia kona mau kiʻi āpau ma Mykita Haus ma Berlin, Kelemānia.
Nui nā kumu maikaʻi e loaʻa ai i kēia mau mea liʻiliʻi ka hopena like ʻole ma ka mākeke. pili lākou me ka mea kūʻai aku," ʻo Luxury Francesca Di Pasquantonio, ke poʻo o nā huahana, noiʻi kaulike ma Deutsche Bank.
Makemake nā hale ʻano nani e hui pū. Hana pū ʻo Gentle Monster me nā brand e like me Fendi a me Alexander Wang. Ma waho aʻe o ka hale hana, ua hui pū lākou me Tilda Swinton, Blackpink, World of Warcraft a me Jennie o Ambush. Ua hui pū ʻo Mykita me Margiela, Moncler a me Helmut Lang. "ʻAʻole wale mākou e hāʻawi i nā huahana i hoʻopau ʻia e ka lima, akā ua hoʻohui ʻia kā mākou R&D, ʻike hoʻolālā a me ka ʻoihana hoʻolaha i kēlā me kēia papahana," wahi a Krueger.
He mea paʻakikī loa ka loaʻa ʻana o ka manaʻo ʻoihana no ka hoʻomaʻamaʻa holoʻokoʻa, ka hoʻāʻo ʻana, a pēlā aku.ʻO kahi e hiki ai i ka nani ke hoʻokani i kahi kuleana i ka hoʻolālā aesthetics a me ka hui pū ʻana me kēia mau loea. "
ʻO ka ʻenehana kekahi mea hana e hoʻololi ai i ka ʻoihana maka. nui ke kālā mai ia mea, "wahi a Kim.
ʻIke ʻia ʻo Gentle Monster no kāna mau hōʻiliʻili maka maka, hōʻikeʻike kūʻai nui a me nā hui kiʻekiʻe.
ʻO ka manaʻo nui i ka hana hou ua lilo i mea nui o ka ʻike o Gentle Monster. Ua huki ʻia nā mea kūʻai aku i ke ʻano kūʻokoʻa o nā hōʻailona, wahi a Kim.ʻO ka poʻe i noʻonoʻo ʻole e kūʻai i nā aniani ua huki ʻia i nā hale kūʻai e kā mākou robots a me nā hōʻikeʻike, "wahi a Kim.
Ua hoʻāʻo ʻo Mykita me ka paʻi 3D, e hoʻomohala ana i kahi mea hou i kapa ʻia ʻo Mykita Mylon, ka mea i lanakila i ka hanohano IF Material Design Award ma 2011. Mykita Mylon - i hana ʻia mai ka pauka polyamide maikaʻi i hoʻohui ʻia i loko o kahi paʻa ma o ka ʻenehana paʻi 3D - he lōʻihi loa a hiki iā Mykita ke hana. e hoʻomalu i ke kaʻina hana hoʻolālā, wahi a Krueger.
Ma waho aʻe o ka paʻi 3D, ua hoʻokumu pū ʻo Mykita i kahi hui like ʻole me ka mea hana kamera ʻo Leica e hana i nā lens kū hoʻokahi no nā aniani Mykita. ʻO nā lens lā maikaʻi o ka optical-grade mai Leica mai me nā uhi hana like e like me kāna mau lens kamera ʻoihana a me nā optic haʻuki, "wahi a Krueger.
He nūhou maikaʻi ka Inovation no nā mea a pau o ka ʻoihana maka.” ʻO ka mea a mākou e hoʻomaka nei e ʻike i kēia manawa ʻo ia kahi ʻoihana kahi e ulu hou ai nā mea hou, ma ke ʻano o nā formats a me nā ʻano omni-channel a me ke ʻano o ka lawelawe ʻana i nā mea kūʻai.ʻOi aku ka maʻalahi a ʻoi aku ka nui o nā kikohoʻe,” wahi a Balchandani.
Ua koi ka maʻi maʻi i nā maka maka e ʻimi i nā ala hou e hiki aku ai i nā mea kūʻai. scans (mau hakina o ka millimeter) no ka hoohuli ana i kela a me keia maka i mau ana.A laila hoʻohana mākou i kēlā mau ana e kōkua i ke koho ʻana i kahi kiʻi kūpono iā ʻoe, a i ʻole e hana i kekahi mai ka wā ʻōpala e hoʻokō i kou nui pololei a pololei, "wahi a Tom Broughton, ka mea nāna i hoʻokumu i Cubitts.
Ma o ka noiʻi hohonu a me ka nānā ʻana, ke hana nei ʻo Bohten i nā huahana eyewear hoʻomau e hōʻoluʻolu i ka poʻe kūpono ma ʻApelika.
ʻO Eyewa ka mea kūʻai maka maka nui loa o ka UAE, nāna i hoʻonui i $21 miliona i ka Series B round, e hoʻolālā pū ana e hoʻonui i kāna mau makana kikohoʻe. wahi a Anass Boumediene, ka mea hoʻokumu a me ka luna nui o Eyewa."Ke hoʻohana nei i kā mākou ʻenehana a me omnichannel ma o kā mākou ʻike hale kūʻai hale kūʻai nui, e hana mākou i nā holomua nui i ka lawe ʻana i nā mākeke hou aʻe ma ka pūnaewele."
Hoʻonui ʻia ka hana hou i ka hoʻomau. ʻAʻole pono wale ia. Ua ʻōlelo ʻo Co-founder Nana K. Osei, "Makemake ka nui o kā mākou mea kūʻai aku e hoʻohana i nā ʻano mea hoʻomau like ʻole, inā he mea kanu acetate a i ʻole nā mea lāʻau like ʻole, no ka mea, ʻo ka hōʻoluʻolu a me ke kūpono. ʻoi aku ka maikaʻi ma mua o nā papa metala., ka mea nāna i hoʻokumu i ka maka maka maka o ʻApelika Bohten.Next step: E hoʻonui i ke ola o nā aniani.
E hoʻokomo i kāu leka uila e hoʻomau i ka manawa me nā nūhou, nā kono hanana a me nā hoʻolaha ma o ka leka uila ʻo Vogue Business. Hiki iā ʻoe ke wehe i ka inoa i kēlā me kēia manawa. E ʻoluʻolu e ʻike i kā mākou Kulekele pilikino no ka ʻike hou aku.
Ka manawa hoʻouna: Jan-17-2022