E hoʻokomo i kāu leka uila a hoʻomau i ka manawa me nā nūhou, nā kono hanana a me nā hoʻolaha ma o ka leka uila a Vogue Business.Hiki iā ʻoe ke wehe i ke kau inoa i kēlā me kēia manawa.E ʻoluʻolu e nānā i kā mākou kulekele pilikino no ka ʻike hou aku.
ʻAʻole i hoʻomau ka ʻoihana maka i ka wikiwiki o nā ʻoihana ʻenehana ʻē aʻe, akā ma ke ʻano he nalu o nā hōʻailona kūʻokoʻa i ka hopena i ka mākeke me nā manaʻo hou, nā ʻenehana hou, a me ka hoʻokō ʻana i ka inclusiveness, ke loli nei nā loli.
Ua piʻi aʻe ka hana M&A, ʻo ia ka hōʻailona o ka wā ʻoi aku ka haunaele.Ua hoʻolaha ʻo Kering Eyewear i nehinei e hoʻolālā ana e loaʻa iā Lindberg, kahi maka maka maka nani Denemaka i ʻike ʻia no kāna mau lens optical titanium kiʻekiʻe a me nā hiʻohiʻona maʻamau, e hōʻike ana i kona manaʻo e hoʻomohala ma kēia kahua.Ma hope o ka lohi a me nā pilikia pili kānāwai, ua hoʻopau hope ʻo EssilorLuxottica, mea hana maka maka Farani-Italia i ka loaʻa ʻana o ka mea kūʻai maka maka Dutch ʻo Grandvision no 7,3 biliona euros ma Iulai 1. ʻO kekahi hōʻailona o ka manawa: Warby Parker, kahi loea omnichannel eyewear ma ʻAmelika Hui Pū ʻIa. he IPO-e hoʻoholo ʻia.
Ua hoʻomalu ʻia ka ʻoihana maka maka e kekahi mau inoa, e like me EssilorLuxottica a me Safilo ma Italia.ʻO nā hui hana e like me Bulgari, Prada, Chanel a me Versace e hilinaʻi nei i kēia mau mea pāʻani nui e hana i nā hōʻiliʻili maka i laikini ʻia.Ua hoʻokuʻu ʻia ʻo Kering Eyewear i ka makahiki 2014 a hoʻolālā i loko, hoʻomohala, kūʻai aku a hāʻawi i nā maka maka no ka brand Kering, Richemont's Cartier a me Alaïa, a me ka brand haʻuki Puma.Hoʻohana nui ʻia ka hana ʻana i nā mea hoʻolako kūloko: Ua hoʻokumu ʻo Fulcrum i kahi ʻoihana loaʻa kālā he 600 miliona euros.Eia nō naʻe, ke hana nei nā poʻe loea maka maka hou i ka hoʻolālā, hana a me ka hāʻawi ʻana i ke ola hou no ka mākeke.Eia kekahi, ʻoiai ke kūlana koʻikoʻi o EssilorLuxottica, ke ʻimi nei kekahi mau hui hana e aʻo mai ka kūleʻa o nā maka maka kūʻokoʻa.He inoa kūpono ke ʻike ʻia: ʻO Gentle Monster o South Korea, kahi hōʻailona me kahi hale kūʻai kino i manaʻo ʻia e like me kahi hale kiʻi kiʻi kiʻi, nā hui kiʻekiʻe a me nā hoʻolālā nani.Ua kūʻai ʻo LVMH i kahi 7% stake ma 2017 ma ke kumukūʻai o US $ 60 miliona.ʻO nā poʻe ʻē aʻe he mea hou a hoʻopili.
Wahi a Euromonitor International, e hoʻihoʻi ikaika ka ʻoihana optical i 2021, a ke manaʻo ʻia e ulu ka ʻoihana e 7% a hiki i ka US $ 129 biliona.No ka mea ke kūʻai nui ʻia nā aniani i nā hale kūʻai, e alakaʻi ʻia ka hoʻihoʻi ʻana i ka hoʻokele waiwai e ka hoʻomaha ʻana o nā keʻena kūʻai kino i kau ʻia e ka maʻi maʻi a me ka hōʻiliʻili koi.Ua ʻōlelo ka poʻe loiloi, ʻo ka wehe hou ʻana o ka ʻoihana kūʻai e hāpai i ka hoʻihoʻi hou ʻana i ʻelua mau helu ma kekahi mau mākeke, me Hong Kong a me Iapana.
ʻO ka mōʻaukala, ʻaʻole i loaʻa i ka ʻoihana hana ka ʻike e hana i nā huahana maka maka, no laila ua huli ia i nā hui e like me EssilorLuxottica e hana a hoʻolaha i nā huahana.I ka makahiki 1988, ua kau inoa ʻo Luxottica i ka ʻaelike laikini mua me Giorgio Armani, "ua hānau ʻia kahi ʻano hou i kapa ʻia 'makaaniani", e like me Federico Buffa, Luna Hoʻokele o R&D, Product Style a me ka laikini o Luxottica Group, i ʻōlelo ai.
ʻO ka loaʻa ʻana o EssilorLuxottica iā GrandVision i hana i kahi mea pāʻani nui loa.Ua ʻōlelo ʻo Luca Solca, ka mea loiloi Bernstein i loko o kahi hōʻike: "ʻO ka puka ʻana mai o ka makaaniani nunui hou ua hoʻomaka i ke kahua.""I kēia manawa hiki iā mākou ke hoʻomaka i ka hana hoʻohui ma hope o ka hui ʻana me ka ikaika.Nui nā mea e hana ai, me…ka hoʻohui ʻana o ka logistic a me ke kūʻai aku.ʻO ke kaʻina hana a me ka hoʻolālā, ka ʻoki ʻana i nā lens i hoʻohui ʻia a me nā keʻena uhi, ka hoʻoponopono ʻana i ka nui o ka ʻoihana kūʻai a me ka hoʻoponopono ʻana, a me ka wikiwiki kikohoʻe.
Eia nō naʻe, hiki i nā mea liʻiliʻi liʻiliʻi ke hoʻopilikia i ka hoʻomohala ʻana o nā aniani nani.Loaʻa nā ʻāpana ʻAmelika ʻo Coco lāua ʻo Breezy i Nordstrom a ma kahi o 400 mau hale kūʻai optical, e kau ana i ka inclusiveness ma ke alo o kēlā me kēia hōʻiliʻili."He kāne ʻole kā mākou huahana," wahi a nā kaikuahine māhoe like ʻole o ʻAmelika-ʻAmelika a me Puerto Rican ʻo Corianna lāua ʻo Brianna Dotson."I ko mākou komo mua ʻana i ka mākeke, ʻōlelo mau ka poʻe: 'ʻAuhea kāu hōʻiliʻili lole kāne?ʻAuhea kāu ʻohi lole wahine?Ke hana nei mākou i nā aniani no ka poʻe i mālama ʻole ʻia e [nā mea hana kuʻuna].
ʻO kēia ke ʻano o ka hana ʻana i nā aniani kūpono no nā alahaka ihu like ʻole, nā papalina a me nā ʻano helehelena."No mākou, ʻo ke ʻano o kā mākou hana ʻana i nā aniani, ʻo ia ka hana ʻana i ka noiʻi mākeke a me ka hana ʻana i kā mākou mea maikaʻi loa e hana i [nā papa] kūpono no kēlā me kēia kanaka," wahi a nā kaikuahine Dotson.Hoʻomanaʻo lākou i ka hopena o ke komo ʻana i ka Vision Expo ʻo ia wale nō ka makaaniani brand nona ka poʻe ʻeleʻele."No mākou, he mea nui e hōʻike i ka nani ʻaʻole wale ma ʻEulopa.Nui nā ala e nānā ai i nā mea waiwai, "wahi a lākou.
ʻO ka brand Korean Gentle Monster, i hoʻokumu ʻia e ka mea hoʻokumu a me ka Luna Nui ʻo Hankook Kim i ka makahiki 2011, ua hoʻomaka e hana i nā kiʻi no nā mea kūʻai aku o ʻAsia, akā ma hope o ka huki ʻana i ka lehulehu o ka honua, ua hana ka brand i kahi ʻano o nā aniani inclusive."I ka hoʻomaka, ʻaʻole mākou i noʻonoʻo e pili ana i ka hele ʻana i ka honua," wahi a David Kim, ka luna o ka ʻike mea kūʻai aku ma Gentle Monster."I kēlā manawa, ma ka mākeke ʻAsia, he ʻano nui nā kiʻi nui.I ko mākou ulu ʻana, ʻike mākou ʻaʻole makemake wale kēia mau kiʻi i ka ʻāina ʻĀsia.
ʻO ka hoʻolālā inclusive, e like me nā aniani maikaʻi a pau, he ʻano a me ka hana."Pono mākou e hiki ke hoʻohui i nā ʻano, nā ʻano a me nā hana," wahi a Kim."ʻO ka hopena, ʻoi aku ka nui o kā mākou koho a me ka maʻalahi o kā mākou hoʻolālā.E loaʻa iā mākou kahi hoʻolālā hoʻolālā, akā e loaʻa iā mākou nā nui like ʻole e hoʻololi ai.ʻO ka laina lalo ka loaʻa ʻana o ka nui me ka ʻole o ka hoʻolālā ʻana.Hoʻohui.Ua ʻōlelo ʻo Kim e hiki i nā hui liʻiliʻi e like me Gentle Monster ke hana i kahi hana maikaʻi o ka hoʻokolohua mākeke, loaʻa i nā manaʻo pololei mai nā mea kūʻai aku, a hoʻohui i kēia mau manaʻo i loko o ka ʻike huahana e hiki mai ana.ʻAʻole like me nā mea hana maka maka maʻamau, ʻaʻole alakaʻi ʻia ʻo Gentle Monster e nā ʻikepili maka a i ʻole ka ʻikepili.Ma ka nānā ʻana i ka manaʻo o ka mea kūʻai aku a me ka ʻenehana ʻenehana, ua ulu ʻo ia i mea hoʻomohala koʻikoʻi.
ʻO Mykita kahi hōʻailona ma Berlin e kūʻai aku ana i nā huahana i nā mea kūʻai aku ma 80 mau ʻāina, a ʻo R&D ke kumu o kāna ʻoihana.Ua ʻōlelo ʻo Moritz Krueger, Luna Nui a me ka luna hoʻomohala o Mykita, ʻaʻole i ulu ka ʻoihana maka.Manaʻo ʻo Krueger e hoʻomaopopo pono ʻia kāna mea kūʻai like ʻole a me nā hiʻohiʻona helehelena."Ke kūkulu nei mākou i kā mākou pūʻulu e pili ana i ka loiloi piha ʻana o nā ʻano helehelena like ʻole a me nā pono ʻōlelo ʻē aʻe," wahi a Kruger."Loaʻa iā mākou kahi kōpili huahana piha loa, e hiki ai i kā mākou mea kūʻai hope ke hana maoli i ka koho kūpono ma ka pae honua ... e ʻike i kēia hoa pilikino kūpono."
Aia ke kaʻina hana hoʻomohala ma ke kumu o Mykita, he loea maka maka, nāna i hana ma mua o 800 mau ʻāpana waihona.Ua hana lima ʻia kona mau papa a pau ma Mykita Haus ma Berlin, Kelemānia.
Hiki i kēia mau mea liʻiliʻi liʻiliʻi ke loaʻa ka hopena like ʻole ma ka mākeke, a he nui nā kumu maikaʻi."E like me kēlā me kēia ʻāpana, e kūleʻa ka mea hou no ka mea loaʻa iā lākou ka huahana kūpono, ke kamaʻilio kūpono, ke ʻano kūpono, ke ʻano kūpono, a ua hoʻokumu lākou i kahi pilina me ka mea kūʻai aku," wahi a ka luna hoʻokele waiwai ʻo Francesca Di Pasquantonio. , Ke noiʻi kūʻai kālā ʻo Deutsche Bank.
Makemake nā hui ʻoihana nani e komo i loko. Ua hui pū ʻo Gentle Monster me nā brand e like me Fendi a me Alexander Wang.Ma kahi o ka hale hana, ua hui pū lākou me Tilda Swinton, Blackpink's Jennie, World of Warcraft a me Ambush.Hana pū ʻo Mykita me Margiela, Moncler a me Helmut Lang.Ua ʻōlelo ʻo Krueger: "ʻAʻole mākou e hāʻawi wale i nā huahana i hana ʻia e ka lima, akā ua hoʻohui ʻia kā mākou R&D, ʻike hoʻolālā a me ka ʻoihana hoʻolaha i kēlā me kēia papahana."
He mea koʻikoʻi ka ʻike ʻoihana.Ua ʻōlelo ʻo Anita Balchandani, ke poʻo o McKinsey Europe, Middle East a me Africa Apparel, Fashion and Luxury Group: "No kahi hōʻailona nani, he mea paʻakikī loa ka loaʻa ʻana o ka manaʻo ʻoihana holoʻokoʻa e pili ana i ke kūpono a me ka hoʻāʻo ʻana."ʻO ia ke kumu i manaʻoʻiʻo ai mākou e hoʻomau ka poʻe loea i nā maka maka.ʻO kahi e hiki ai i nā waiwai waiwai ke hoʻokani i kahi kuleana i ka hoʻolālā aesthetics a me ka hui pū ʻana me kēia mau loea.
ʻO ka ʻenehana kekahi mea hana e hāpai i nā loli i ka ʻoihana aniani.I ka makahiki 2019, ua hui pū ʻo Gentle Monster me ka ʻenehana ʻenehana Kina Huawei e hoʻokuʻu i kāna mau aniani akamai mua, e hiki ai i nā mea kūʻai ke hana a loaʻa nā kelepona ma o nā aniani."He hoʻopukapuka kālā kēia, akā ua loaʻa iā mākou ka waiwai nui mai ia mea," wahi a Jin.
Ua ʻike ʻia ʻo Gentle Monster no kāna mau hōʻiliʻili maka maka, nā hōʻike kūʻai nui a me nā hui kiʻekiʻe.
ʻO ka manaʻo nui i ka hana hou ua lilo i ʻāpana koʻikoʻi o ke ʻano o Gentle Monster.Ua ʻōlelo ʻo Kim ua hoihoi ʻia nā mea kūʻai aku i ke ʻano o ka brand.Hoʻohui ʻia ka ʻenehana i loko o ka hale kūʻai Gentle Monster a me ka leka kūʻai holoʻokoʻa."Hiki ia i nā mea kūʻai aku.ʻO ka poʻe i noʻonoʻo ʻole i ke kūʻai ʻana i nā aniani e hoihoi ʻia i ka hale kūʻai e kā mākou robots a me nā hōʻike, "wahi a Jin.Ke hoʻololi nei ka hale kūʻai hae nui o Gentle Monster i ka ʻike kūʻai maka maka ma o nā pūʻulu liʻiliʻi, nā robots a me nā hōʻike hou.
Ua hoʻāʻo ʻo Mykita i ka paʻi 3D a hoʻomohala i kahi ʻano mea hou i kapa ʻia ʻo Mykita Mylon, i lanakila i ka makana IF material design award ma 2011. Mykita Mylon-hana ʻia me ka pauka polyamide maikaʻi i hoʻohui ʻia i loko o kahi mea paʻa me ka hoʻohana ʻana i ka ʻenehana paʻi 3D-ua paʻa a hiki iā Mykita ke hana. e hoʻomalu i ke kaʻina hana hoʻolālā, wahi a Kruger.
Ma waho aʻe o ka paʻi 3D, ua hoʻokumu pū ʻo Mykita i kahi hui like ʻole me ka mea hana kamera ʻo Leica e hana i nā lens kūʻokoʻa a kū hoʻokahi no nā aniani Mykita.Ua ʻōlelo ʻo Krueger, ua hoʻomohala ʻia kēia hui kūʻokoʻa no ʻekolu mau makahiki, e ʻae ana iā Mykita e "kiʻi pololei mai Leica mai kahi leki lā maikaʻi o ka optical-grade me nā uhi hana like e like me nā lens kamera ʻoihana a me nā optics haʻuki."
He nūhou maikaʻi ka hana hou no nā mea a pau o ka ʻoihana aniani."ʻO ka mea a mākou e hoʻomaka nei e ʻike i kēia manawa he ʻoihana kahi e hana hou ʻia ai nā mea hou, e komo pū ana i nā formats a me nā ʻano omnichannel a me ke ala e hāʻawi ai i nā lawelawe i nā mea kūʻai.ʻOi aku ka maʻalahi a ʻoi aku ka nui o nā kikohoʻe, "wahi a Balchandani."Ua ʻike mākou i nā mea hou aʻe ma kēia wahi."
Ua koi ka maʻi maʻi i nā maka maka e ʻimi i nā ala hou e hiki ai i nā mea kūʻai aku.Ke hoʻohana nei ʻo Cubitts i ka ʻenehana nānā maka maka o Heru e hoʻololi i ke ʻano o ke kūʻai ʻana o nā mea kūʻai aku i nā aniani, a hiki i nā mea hoʻohana ke hoʻohana i ka ʻenehana 3D e hoʻāʻo i nā aniani ma ka home."Hoʻohana ka Cubitts app i ka scanning (kahi hapa o ka millimeter) e hoʻohuli i kēlā me kēia maka i kahi ʻano ʻokoʻa o nā ana.A laila, hoʻohana mākou i kēia mau ana e kōkua i ke koho ʻana i kahi kiʻi kūpono, a i ʻole e hana i kahi kiʻi mai ka wā ʻōpala e loaʻa ai ka pololei A me ka nui pololei, "wahi a Tom Broughton, ka mea hoʻokumu o Cubitts.
Ma o ka noiʻi hohonu a me ka nānā ʻana, ke hana nei ʻo Bohten i nā huahana maka hoʻomau i kūpono i nā poʻe ʻApelika.
ʻO Eyewa, ka mea kūʻai maka maka pūnaewele nui loa o ka UAE, ua hōʻiliʻili hou ʻo US $21 miliona ma ke kālā Series B a hoʻolālā hoʻi e hoʻonui i kāna mau huahana kikohoʻe.Ua ʻōlelo ʻo Anas Boumediene, co-founder a me co-CEO o Eyewa: "Ke ʻimi nei mākou i ka hoʻohui ʻana o nā ʻenehana loea hou i loko o nā moʻolelo e hiki mai ana, e like me nā frameworks sensing frameworks.""E hoʻohana i kā mākou ʻenehana a me nā omni-channels ma o kā mākou mau hale kūʻai nui.ʻO ka ʻike, e holomua nui mākou i ka lawe ʻana i nā mākeke hou aku ma ka pūnaewele.
Hoʻonui pū ka hana hou i ka hoʻomau.ʻAʻole ia e pili ana i ka pono.Ua ʻōlelo ʻo Co-founder ʻo Nana K. Osei: “ʻO ke kumu e makemake ai ka nui o kā mākou mea kūʻai aku e hoʻohana i nā mea hoʻomau like ʻole, inā he acetate kumulāʻau a i ʻole nā mea lāʻau ʻē aʻe, no ka mea ʻoi aku ka maikaʻi o ka ʻoluʻolu a me ke kūpono ma mua o nā papa metala.", ka mea hoʻokumu o Bohten, kahi hōʻailona maka maka i hoʻoikaika ʻia e ʻApelika.Kaʻina aʻe: E hoʻonui i ke ola o nā aniani.I kēlā me kēia hihia, ke alakaʻi nei nā mana kūʻokoʻa i ka wā e hiki mai ana o nā aniani.
E hoʻokomo i kāu leka uila a hoʻomau i ka manawa me nā nūhou, nā kono hanana a me nā hoʻolaha ma o ka leka uila a Vogue Business.Hiki iā ʻoe ke wehe i ke kau inoa i kēlā me kēia manawa.E ʻoluʻolu e nānā i kā mākou kulekele pilikino no ka ʻike hou aku.
Ka manawa hoʻouna: Nov-10-2021